Spruce Web Design
Digital Marketing for Health & Fitness Hospitality That Actually Books Guests
Websites, social media, and email marketing tailored specifically for wellness resorts, fitness retreats, and health spas that want more direct bookings and fewer headaches.
Hi! I'm Liz,
With 10 years of experience in web design and a personal passion for health and fitness, I bring both technical expertise and industry understanding to every project. I believe in creating digital marketing that’s strategic, measurable, and focused on real business results – more bookings, higher occupancy rates, and increased revenue.
My approach combines beautiful design with data-driven strategies that actually work.
Your Wellness Experience is exceptional. Is your digital presence?
Most health and fitness resorts struggle with websites that look beautiful but don’t convert visitors into guests. Meanwhile, your social media demands constant attention with little measurable return.
At Spruce Web Design, I create digital marketing systems specifically for wellness hospitality business that:
- Turn website visitors into booked guests
- Transform social media from a time-drain to a booking engine
- Automate email marketing that nurtures and converts leads
- Optimize your Google Business Profile to attract local and destination guests
Unlike general web designers, I understand the unique challenges health and fitness hospitality businesses face in the digital space.
Digital marketing that works as hard as you do
Website Design & Development
Custom websites designed with one goal: turning browsers into bookers. I create beautiful fast-loading sites with clear booking paths that work flawlessly on any device.
Social Media Management
Strategic content that goes beyond pretty pictures to actually drive bookings. I handle everything from content creation to posting to engagement, so you can focus on your guests.
Email Marketing
Automated systems that nurture leads, welcome new guests, and encourage repeat bookings. Email remains the highest ROI marketing channel for hospitality businesses.
Google Business Profile Optimization
Local SEO strategies that put your wellness business on the map - literally. Optimize for "near me" searches and drive more local and tourist traffic.
Beyond one-time projects: a digital partner for long-term success
Your wellness business isn’t static, and your digital marketing shouldn’t be either. While I’m happy to help with one-time projects, my most successful clients partner with me for ongoing support.
I believe in:
- Building relationships, not just websites
- Evolving your digital presence as your business grows
- Providing consistent support without the cost of a full-time marketing team
- Creating systems that get better results over time
Think of me as your dedicated digital director.
What Clients say
Ready to transform your digital presence?
Let’s discuss how I can help your health and fitness hospitality business attract more ideal guests and increase direct bookings.
Free Resource: 5 converting social templates for wellness hospitality
Stop posting content that looks great but doesn’t drive bookings. These proven templates are specifically designed for health and fitness hospitality businesses that want to turn social media followers into paying guests.
Each template includes:
– Fill-in-the-blank format for quick implementation
– Psychology behind why it works
– Customization tips for spas, retreats, and fitness resorts
– Example posts across different wellness niches
Memberships & Agencies
