Author Website vs. Social Media: Which Do You Actually Need?
What if your entire audience vanished in a single afternoon? It happened in my town, and it can happen to your author platform, too. Your Author Platform is on Rented Land (and the Landlord is Fickle) I live in a town where Facebook is relied upon for most of the small businesses. It’s where you […]
Why Listening is the Most Important Part of Web Design
Not every author needs a warhorse of a website. If your designer pushed you into a complex system just to justify a monthly maintenance fee, you’ve been handcuffed. Let’s talk about the designer fail that’s stalling your visibility. The Predatory Cost of Monthly Recurring Revenue I have heard it so many times from so many […]
Lifecycle of a Small Business Website
I’ve been thinking about the lifecycle of small business websites a lot lately. I’m currently doing a redesign for a client, and I’m planning my fourth iteration of my own business site in the past five years. While redesigning a website as much as I have mine is a little excessive, there are quite a […]
The ROI of Hiring a Web Designer – Why it’s Worth the Investment
Your online presence can make or break your business in today’s digital age. It’s no longer a question of whether you need a website but whether you should invest in a professional site or build it yourself. In this article, we’ll explore the return on investment (ROI) of having a professional website and why it’s worth every penny.