Digital Community Builder Quiz for Fitness Brands

Community Questionnaire

Building a Fitness Community Assessment

This assessment helps you evaluate how effectively your fitness brand is building community both online and in-person. Strong community correlates directly with member retention, with studies showing members who feel connected are 40% less likely to cancel their memberships.

Rate each item "Yes" (1 point) or "No" (0 points). Your score will be calculated automatically, giving you a personalized roadmap for strengthening your fitness community.

This 5-minute assessment could transform your member retention strategy!

Section 1: Community Foundation

We have clearly defined and documented our brand values and community principles

Yes

Our physical environment has dedicated spaces for members to socialize

Yes

We have at least one unique tradition or ritual that members recognize

Yes

New members receive a formal welcome/orientation to our community

Yes

We have branded elements (language, terms, symbols) that create a sense of belonging

Yes

Section 2: Meaningful Connection

We intentionally faciliate introductions between members with similar interests

Yes

Our programming includes partner or small group activities at least weekly

Yes

Staff members are trained to remember and use members' names

Yes

We host non-workout events specifically for community building at least quarterly

Yes

We have systems to identify members who haven't connected with others

Yes

Section 3: Recognition & Celebration

We have a system to track and celebrate member milestones

Yes

We publicly recognize achievements beyond physical transformations

Yes

We celebrate community-wide accomplishments (not just individual wins)

Yes

Our community has participated in at least one charitable or volunteer event in the past year

Yes

We regularly share member success stories (with permission)

Yes

Section 4: Digital Community Building

We have a private online group exclusively for our community members

Yes

Our digital platforms have clear community guidelines to ensure a positive environment

Yes

We post community-focused content at least weekly (not just promotial material)

Yes

Members regularly engage with each other on our digital platforms (not just with staff)

Yes

We have a system to maintain digital engagement between in-person visits

Yes