Author Website vs. Social Media: Which Do You Actually Need?
What if your entire audience vanished in a single afternoon? It happened in my town, and it can happen to your author platform, too. Your Author Platform is on Rented Land (and the Landlord is Fickle) I live in a town where Facebook is relied upon for most of the small businesses. It’s where you […]
Why Listening is the Most Important Part of Web Design
Not every author needs a warhorse of a website. If your designer pushed you into a complex system just to justify a monthly maintenance fee, you’ve been handcuffed. Let’s talk about the designer fail that’s stalling your visibility. The Predatory Cost of Monthly Recurring Revenue I have heard it so many times from so many […]
My Top Reads of February 2026
I had a solid reading month in February. I’ve been trying to be more discerning with my TBR pile, but I still ended up with one mediocre friend recommendation and one absolute stinker that I hated. Public Service Announcement: Authors, please use beta readers. At the very least. I won’t name names, but I spent […]
Stop Renting Your Audience: Why Every Author & Speaker Needs an Offramp
Don’t let an algorithm change destroy your business. Learn why authors and speakers need an email list and website to ‘own their ground’.
Information Architecture for Authors: Why Your Website Needs a Plot
The “Creative Playground” Trap Your website shouldn’t strictly be an extension of your personality, where visitors are met with an ever-changing space and don’t know what to expect. Your website should follow certain rules. That doesn’t mean you can’t show off your personality in your color or font choice, but you must ensure that these […]
6 Social Media Mistakes You’re Probably Making (and how to fix them)
Stop wasting time on social media! Learn about 6 common mistakes that hurt your reach and engagement, plus simple fixes to boost your results.
Lifecycle of a Small Business Website
I’ve been thinking about the lifecycle of small business websites a lot lately. I’m currently doing a redesign for a client, and I’m planning my fourth iteration of my own business site in the past five years. While redesigning a website as much as I have mine is a little excessive, there are quite a […]
How Does AI Content Creation Work
Let’s look at how AI content creation works, and when we would want to use it. Let’s say we’ve done some work creating a calendar of content we want to create for social media. Maybe we have a blog post to write but we’re struggling with the outline. That newsletter is due and we’re staring […]
How to Build a Content Plan in 5 Easy Steps
One of my goals this year is to get more social followers who want to learn how to improve their online presence. My social media pages have very few followers, and my email list is minuscule. So, I’m on a mission to grow both! I always have great intentions to post valuable content, but then […]
The ROI of Hiring a Web Designer – Why it’s Worth the Investment
Your online presence can make or break your business in today’s digital age. It’s no longer a question of whether you need a website but whether you should invest in a professional site or build it yourself. In this article, we’ll explore the return on investment (ROI) of having a professional website and why it’s worth every penny.