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SWD Blog

Welcome to the Spruce Web Design Blog – your go-to resource for small business marketing tips. We cover stuff from websites to social media to Google tools, and more. Simple, practical advice to help you get noticed and booked.

Ladies dancing in a fitness class

Gym Website Must-Haves: The Complete Guide to Converting Visitors Into Members

May 28, 2025

Discover gym website must-haves to convert visitors into members! Boost sign-ups with proven tips to grow your fitness business online. Click to learn more.

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Group Fitness Class - kettlebell pushups

Building a Community Around Your Fitness Brand

May 14, 2025

Learn how to build a strong community around your fitness brand with these effective strategies. Discover how shared identity, mutual support, and meaningful connections can transform your brand and boost retention. Read on to find out more!

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social media research diagram

6 Social Media Mistakes You’re Probably Making (and how to fix them)

December 26, 2024

Stop wasting time on social media! Learn about 6 common mistakes that hurt your reach and engagement, plus simple fixes to boost your results.

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Website lifecycle graphic

Lifecycle of a Small Business Website

October 1, 2024

I’ve been thinking about the lifecycle of small business websites a lot lately. I’m currently doing a redesign for a client, and I’m planning my fourth iteration of my own business site in the past five years. While redesigning a

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how does ai content creation work

How Does AI Content Creation Work

January 13, 2024

Let’s look at how AI content creation works, and when we would want to use it. Let’s say we’ve done some work creating a calendar of content we want to create for social media. Maybe we have a blog post

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How to batch your content for your business socials

How to Build a Content Plan in 5 Easy Steps

January 6, 2024

One of my goals this year is to get more social followers who want to learn how to improve their online presence. My social media pages have very few followers, and my email list is minuscule. So, I’m on a

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The ROI of hiring a web designer graphic

The ROI of Hiring a Web Designer – Why it’s Worth the Investment

October 6, 2023

Your online presence can make or break your business in today’s digital age. It’s no longer a question of whether you need a website but whether you should invest in a professional site or build it yourself. In this article, we’ll explore the return on investment (ROI) of having a professional website and why it’s worth every penny.

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Website vs. Facebook

Website vs. Facebook: Which is Best for Your Small Business?

September 10, 2023

Explore the debate of whether a small business should rely solely on Facebook or invest in a dedicated website. Understand the pros and cons of each approach and consider crucial factors like your target audience, business goals, and budget. Make an informed decision for your online presence strategy. Share your experiences and contact us for web design services.

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Why You Need Google My Business

June 14, 2021

Running a business is a lot of work. Finding clients is hard work. Getting your name out there feels like a daily struggle. However, you can do something simple for your business that could make a huge impact. That thing?

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